Minimize lost time pursuing less-viable product or technology options
Add process discipline to business execution strategy
Improve vendor supervision and reduce total costs with experienced project manager
Minimize exposure risk (anticipating surprises), whether from business plan, product concept oversights, outside vendors or lack of attention to project schedule, deliverables and execution due to executive team's necessary focus elsewhere
Increase likelihood of defining and delivering product and project phases that meet or exceed expectations regarding delivery time, total cost of ownership and product quality
Increase likelihood of meeting launch targets on-time, within budget and with a quality product
Increase likelihood of successful product entry into competitive marketplace